Just Alex.

That’s how everyone calls me. And it’s been like that since I was a kid, growing up in the streets of Paris most flavourful neighbourhood: Chinatown. Some would say it might be the reason why I decided to learn mandarin at the age of 7 and become a Chinese teacher when I was 23. And you thought that being a content creator was the most unexpected job I had…?

Always out of the box and far from the beaten paths, that’s maybe how I would describe my life…and my artistic flare. Creative, soulful and passionate, behind a school bench or a camera lens, I spent the last decade traveling the globe, calling Paris, Beijing, New York and London a home.

Social media content creator and influencer marketing expert, I turned my passion for photography and storytelling into a job and crazy enough, it’s almost been 10 years now and I still hardly believe it myself. Especially when I think of all the amazing clients I had the pleasure of working with, Dorchester Collection, Nespresso, British Airways, and a lineup of Pinch-me I am dreamingTourism boards.

I said it, and I’ll say it again and again, but if almost 350.000 people are following daily where that Parisian kid who never used to travel beyond the neighbour arrondissement is going next, there must be something I am doing right. Right mum?